As already exclusively revealed by Venturebeat last week, Web2Asia, its parent company MH | direkt and amiando, a leading platform provider for online event management, have today officially announced a distribution partnership for the East Asian market.
The East Asian region, particularly China, has shown impressive growth potential for foreign interactive media companies. In the first quarter of 2008 China had reached an online population of 230 million – more than any other country in the world – and continues to grow at an astonishing rate of 53.3% yearly.
Not only is China’s online industry experiencing tremendous growth, also the exhibition and event industry is developing rapidly with a 20% growth rate per annum. The number of trade show visitors and exhibiting enterprises ranks second in the world and with around 4,000 exhibitions in 2007, China is number one in Asia. The upcoming Olympic Games 2008 and the Expo 2010 in Shanghai are expected to create additional growth momentum.